An aesthetic proposal of appropriation or the hacked aura
Analysis of the aesthetic exercise from the short film Aura in flashback, generated as a response to the reforms, imposed in Mexico in 2020, about copyright and intellectual property. This analysis questions Walter Benjamin’s concept of Aura, applying it under McKenzie Warck’s postulates on hacktivism. It considers the post-internet practices context in which the quotation takes the personal archive-memory from the spectator as an evocative cinematographic experience.
This speech was presented for the colloquium «New approaches for Cinematographic Art» (Mexico, 2021) and at the IV Sine filozofi sempozyum (Turkey, 2021)
Keywords: Aura; Appropriation; Hacktivism; Film quotation; Archive-memory.